ICCA's Digital Transformation
At this year's IMEX, held May 23-25 in Frankfurt, the International Congress and Conference Association ICCA announced its digital transformation. It held the launch of an enhanced ICCA database and association website, created in cooperation with technology partner Simpleview.
Association meetings database
ICCA's world-renowned database of association meetings rotating between at least three countries, with a minimum of 50 participants and held periodically will now function as ICCA Business Intelligence. The ICCA database has always been an indispensable source of information and a tool for sourcing international meetings. Today it provides analysis and intelligence on international associations, creating many more business opportunities for its members. The original database was a combination of several platforms. Today, it is more balanced, offering:
Improved integration - more efficient data management,
Modern user interface - more intuitive functionality, making it easier to find new business leads,
Meeting search tools - it is now possible to customize and save more detailed search criteria
New notification system - each saved search will generate an automatic alert when new leads are added to the database or when a new search query is opened for a selected region
New recommendation mechanism - intelligent intelligence that goes beyond user searches and reads pattern recognition and data analysis to predict the best possible matches for a specific destination.
Website
The ICCA website is a portal for meetings professionals who want to learn more about ICCA. The new website offers a more user-friendly experience, with a particular focus on promoting how it can share what it does to support and promote the international community on a global, regional and local level. The changes to the operational site mean that the ICCA team today can easily update and add relevant information about events, news, industry news, sponsorship and promotional opportunities. It also clearly defines the association's values, global reach and explains the many benefits ICCA membership brings to associations and meetings professionals.
In the fall of 2023, ICCA will announce the creation of an additional database that will include information on rotating (inter)government meetings. This is a very exciting development and ICCA believes that by revealing this information, it can provide members with more sustainable business opportunities.
ICCA's databases are only available to Association members. ICCA also continues to manage and make available an extensive archive of official documents, articles, insights and information, mostly to non-members.
Source: https://www.iccaworld.org/
Author: Anna Gorska