ICCA Strategic Plan

ICCA's emerging strategy for 2023-2025

Legacy, DEI, Sustainability and Business Focus - these are the main pillars of the ICCA Association's newly created strategic plan for 2023-2025.

The association's strategic plan for 2023-2025 was announced at the ICCA's annual congress, which took place in Krakow, Poland, from 6-9 November 2022. Due to global challenges, it was agreed that the plan will cover the next three years, rather than the previous five. This will provide ICCA with the flexibility to more effectively adapt its services to the changing needs of the industry post COVID-19.

In light of new trends affecting the industry and the need to deliver greater value to members, the plan has identified 3 main strategic objectives: These are:

1. Increase member benefits and services, including but not limited to:

• Introducing at least one new member benefit per year with a clear and measurable return on investment

• Expansion into international non-association events to increase the ICCA database and create potential business opportunities for members.

2. Regional expansion and membership growth through a selection of the following activities:

• Development of independent regional strategies tailored to the needs of members in the region 

• Implementing a new membership model

• Creation of new partnerships

3. ICCA - a proactive and sustainable organisation

• Stimulate digital transformation activities.

• Refresh the communications strategy to engage members and key stakeholders more effectively.

Based on the insights gained during the pandemic, 4 core pillars have also been developed around which the organisation's activities will be implemented. These are: 

• Legacy

• Equity, Diversity & Inclusion

• Sustainability

• Business Focus

The plan is intended to serve as a working document for the ICCA management team and is intended to help guide the association's activities in the coming years. By making it available to members, the ICCA Executive Board invites you to share your thoughts, comments and feedback and looks forward to constructive discussions on the issues raised in it. This is to make sure that the ICCA is the organisation we all want and need.

Two Polish women, ICCA Board Members, Anna Gorska from Symposium Cracoviense, representing the 'Meetings Management' sector, and Marta Wiśniewska from LOT Polish Airlines, representing the 'Transport' sector, participated in the creation of the plan.

The agenda is available on the ICCA website.

Author: Anna Górska